Wild Betty - Billy Brew

Billy's Brew, a vibrant beach culture-based craft brewery from Noosa, is launching their new signature IPA and seeking a bold label design for Wild Betty. Crafted out of surfing passion, for people, by people, for great beer, Billy's Brew celebrates bringing others together with a spirit of adventure and community.

The new IPA provides a classic punch of firm bitterness, wrapped in tropical fruit aromas, silky caramel malt and orange. The look for the Wild Betty label will capture this energetic personality, balancing the beer's power with the free-spirited nature of Noosa beach living.

The design must be unique, eschewing familiar coastal clichés, and must creatively play with fonts, imagery, colour palette, and texture. The label will be on a 330ml bottle and must feature a custom die cut as well as one decoration (such as foil, emboss, or spot UV) to make it as visually striking as possible. Specific attention will be given to how the shape of the label works with the bottle, creating a design that appears dynamic, colourful, and decidedly "Wild Betty.”